Though the IAC provides an abundance of materials to help your facility properly market your accreditation status, facilities often take the process one step further and choose to invest in promoting their accreditation status. Taking the initiative to print a paid advertisement or brochure showcasing your facility’s dedication to quality patient care will help your facility stand out among its competitors.
The types of paid advertisements that a facility can choose to promote their accreditation vary, but most often, facilities choose to use print advertisements. Whether through your local newspaper, journal or magazine, prints ads can help you pinpoint the audience your facility is most interested in reaching. Contact your local media outlet’s advertising department to discuss your options, as prices and options vary widely between newspapers and magazines.
Whether you are searching for an informational handout to offer patients in the waiting room or looking for another opportunity to utilize the Seal of Accreditation, creating a print brochure to market your facility’s many offerings and accomplishments is an excellent outlet for showcasing your facility. Some facilities may have access to a marketing or communications specialist who can assist them in creating an eye-catching print piece in which to showcase their Seal of Accreditation. If yours does not, shop for local print companies and quick-copy stores in your area. Small print pieces are more affordable than you may think.
The IAC is looking for great examples to showcase on our websites! We want to see how you are using your new certificates, door clings and Seal of Accreditation. E-mail your examples to email@example.com and you could be showcased on our website or spotlighted in an upcoming article!